Continuing with the family tradition of glass making and business entrepreneurship, Massimiliano Tosetto has successfully transformed Lodes into one of Europe’s leading designers and manufacturers of decorative lighting.

Since being appointed Managing Director for the company – then Studio Italia Design – in 2013, Massimiliano’s goal has been to implement a new vision for the brand. Expanding the portfolio of competitive high-quality products and consolidating the company’s commitment to progressing creativity, diversity and innovation.

Massimiliano Tosetto’s new direction for the brand, culminating in the rebrand to Lodes in 2020— on the occasion of its 70th anniversary — with the unveiling of the new logo and brand identity. Since then, as part of a strategic vision, he has maintained Lodes’ distinctive manufacturing know-how and Made in Italy essence.

The journey started with a short catalogue of intelligent products; well-made and well-priced lighting solutions ready for immediate delivery. Massimiliano, who is a firm believer of people and technology as key success factors, was determined to bring innovation to the company.

Massimiliano’s role has also been instrumental in enabling his father and President of Lodes, Andrea Tosetto, to continue his design legacy with some of the brand’s best-selling collections, developing also new collaborations with international designers encouraging the development of distinctive decorative design, continuous development, and experimentation.