Stand: 38

Umage is a Danish word meaning ‘making an effort’, and that’s what the brand aims to do every day. Umage is where beautiful Danish design meets affordability, high-quality materials and a genuine care for the environment. Umage combines aesthetics, simplicity and functionality, and infuses it with thoughtful craftsmanship and environmental care. The result is exquisite designs with a sustainable edge. Its designs are flat-packed in stylish boxes, to optimise global logistics and make the designs more accessible and affordable. In the process, it minimises the carbon footprint on our planet and maximises its ethical commitment to environmental responsibility. Umage will be showcased on the Innermost Plus stand.