PURE WHITE LINES
Always evolving, combining the best of the past with carefully curated new lighting, furniture and decor, Matt and Jules Goss have created a unique home interiors shopping destination.
Since 2012, founder, Matt has sourced antique and vintage items across Europe and beyond. This continues today with the addition of our growing collections of mid-century and 19th-century inspired lighting and furniture.
Our collections grace the homes of our discerning clients world-wide. Alongside our retail clients, we work with many of the UK and Europe’s best interior designers who have sourced pieces from us for their residential and commercial projects. The Pure White Lines team, which includes co-director, Juliet Owen, a professionally trained interior designer, have worked on a variety of projects. You’ll find our huge, custom-made Murano chandeliers in Manhattan, our vintage Czech railway station mirrors in Los Angeles, our reproduction Parisian pendants in Paris, and numerous other pieces anywhere people are creating inviting and eclectic interiors.
Closer to home we’re known for our immersive interior displays that really capture the essence of the Pure White Lines brand. Our lighting showcase at Mare Street Market, Hackney has been named one of London’s ‘Most Instagrammable’ restaurants, while our first foray into trade shows lead us to receive the Best Stand award at Decorex 2022.
