
Judith Patiño Olivares
Vibia
Driven by a passion for design and communication, Judith Patiño Olivares is Chief Marketing Officer and a member of the Executive Committee at Vibia. Since 2008, she has led the brand’s global marketing and communication strategy, blending creativity, analytical thinking, and business insight to shape a strong and consistent identity across more than 100 markets.
With over two decades of experience in marketing — including roles at Hallmark Cards and Sylvan Learning — Judith has built extensive expertise in B2B environments, branding, creative direction, and international team leadership. Her background in marketing, business, and digital transformation allows her to combine creativity and strategic insight to craft global narratives that reinforce the bond between brands and people.