PROLICHT
WHAT IF THE PRODUCT ISN’T THE STAR?
Prolicht sharpens its brand positioning with a bold claim: “Designed to Create.”
In an industry obsessed with products, PROLICHT is shifting the conversation. The Austrian manufacturer of architectural lighting solutions has launched a new global brand positioning: “Designed to Create.” At first glance, it’s a simple statement. But behind it is a clear redefinition of purpose: PROLICHT isn’t here to make the star of the space—it’s here to help others create it.
“We don’t design for attention,” says founder and CEO Walter Norz. “We design for freedom. Creative freedom. The kind that gives architects and designers room to shape a space exactly the way they envision it.”
LIGHTING, REDEFINED
While many lighting brands focus on signature products or iconic collaborations, PROLICHT is turning its focus outward—toward the people behind the projects. The new positioning is less about showcasing luminaires, and more about what those luminaires make possible.
“Our role isn’t to make a statement,” Norz adds. “It’s to make space—for ideas, for creativity, for transformation.” This mindset is reflected not only in the new claim, but across the company’s product development, service philosophy, and communication going forward.
NEW DOESN’T JUST HAPPEN. NEW IS CREATED
This sentence anchors the new brand narrative—a message that feels especially relevant in a time when originality is both demanded and rare. PROLICHT’s approach reframes lighting not as an object, but as a tool for those who create atmospheres, experiences, and emotional impact through space.
PROMOTECH
Promotech is an Italian company highly specialized in design and production of innovative lighting systems, able to assist the most demanding customers looking for exclusive applications and unique results. Our renowned focus on continuous evolution and innovation, coupled with our constant investment in R&D are the keys of the company's success. In what are continuously changing and evermore demanding markets, Promotech delivers the most up-to-date technology and the acquired know-how to guarantee its customers high performance, total production flexibility and enhanced reliability.
Our mission is to go beyond the expectation of our customers offering the most innovative and brilliant ideas. We like to propose ourselves as a partner for lighting design support, designing, realizing and installing complete custom-made systems produced through advanced solutions to satisfy particular needs in style, technique and exclusivity.
Our aim is to offer our customer innovative lighting creations, equipped by intelligent and exclusive functionality and performance. We always make effort to enhance the environment by spending the maximum care to all details which the beauty and the emotion merge. Imagination is the only limit. Continuous improvement, innovation, creativity, customer satisfaction and being extraordinary are our deeply values, in which we strongly believe and which we want to instil to all our customer.
Professionalism at the service of our customers. The primary objective of Promotech is to guarantee meticulous project evaluation, feasibility studies, project presentation, design development, attentive production and quality control and finally supervision during the installation.
FORMULA LUCI
Light is essence. It is a language that emphasises geometries, shows the beauty of a shape, tells a story before it is put into words.
For over 20 years FLI - Formula Luci Italia has provided the market with innovative lighting tools solutions that perfectly synthesise style and effectiveness. Functionality, design and product customisation that satisfies customers’ special requirements are
the company's strength. Thanks to that, it has become technical lighting official suppliers for the stores of the most important luxury fashion brands and hoteliers.
In a very demanding international market, where high quality products and prompt manufacturing are a “must”, the brand's young and qualified team supports day by day architects, designers and lighting designers in setting up contemporary spaces where light becomes pure design, a precious element in perfect harmony with the unfolding setting.
PUK ITALIA
PUK Italia Group was established in 1967 in Lissone, Milan, Italy. Given its high level of technological innovation, ongoing research and development activities, along with the experience and know-how gained over the years, the company has slowly but surely modified its product range. The company’s focus today is on architectural lighting for outdoor areas, which requires very high-quality technical production and the use of specific materials to guarantee a long lifespan of the products offered.
FORMALIGHTING
Over 50 years and two generations dedicated to design, manufacture, and application of functional and innovative solutions of high quality architectural, museum, and art galleries lighting.
formalighting is a global company with a distribution over 30 countries worldwide to improve versality and performance of its international offering. Working together with its partner Detail Lighting, it creates a beautiful, highly efficient beam of light using the latest technologies and quality components.
The MOTOLUX range puts full control of the light directly into the designers’ hands to adjust pan and tilt, dimming, and even white colour tuning. This is most useful in museums or galleries where frequent scene changes are required. No special setup or equipment is required. Every. Angle. Covered. Simply Set, Save, and Recalling of scenes as desired.
RADIANT LIGHTING
Established in 2008 in London, Radiant Architectural Lighting provides bespoke, award-winning solutions for lighting designers on projects around the world. Innovation is at the heart of Radiant’s approach, with many of our ‘standard’ products originating from specific project requests. Radiant’s products are designed in collaboration with lighting designers and produced to the highest standards in the UK.
With a strong heritage in luminaire design, Radiant excels in designing interior and exterior lighting systems, giving our clients the tools they need to illuminate indoor and outdoor spaces perfectly. Often you won’t see our luminaires, which are designed to be discreet; what you will see are the astonishing lighting effects that serve to enhance beautiful architecture.
The highly experienced Radiant luminaire development team has designed a product portfolio which offers flexibility, adjustability and unrivalled performance. No matter how complex the project, Radiant is likely to be the perfect partner for your lighting requirements.
We operate in over 30 countries and our products can be found in buildings designed by world renowned architecture practices including Zaha Hadid Associates and Foster + Partners. We have produced lighting for The Royal Albert Hall in London, Geffen Hall in New York, the Heydar Aliyev Centre in Baku, and Strasbourg Cathedral in France.
RAKO CONTROLS
Established in 2002 Rako Controls is a leading UK manufacturer of lighting control systems. With a wealth of industry experience and expertise, its UK-based design team has led Rako to develop precise control and smooth dimming of multiple light sources.
Rako’s lighting control system is simple to specify and install providing designers, specifiers and installers a reliable and trusted brand partner for their projects. From a single room to luxury residences and multi dwelling units, to boardrooms, restaurants, bars and hotels, Rako has a solution for all project scenarios.
Offering an unparalleled range of products backed by a support service that is second to none, Rako provides light and shading controls that offer luxury, comfort and convenience, with control options ranging from luxury keypads, smartphone apps and voice command.
Visit us at LiGHT 25 to discover more about our latest product developments and find out how we can help you with your next project.
FOLIO
Folio was born out of the experience of Cifraluminio and specialises in the production of LED panels, the result of combining high quality materials and innovative manufacturing processes that are continuing to evolve. The Folio products, entirely designed and made to measure in Italy, at the Brescia headquarters, are sold all over the world, and have become the hallmark of the company.
RECOLIGHT
Recolight is the leading UK WEEE compliance scheme for the lighting industry, taking on responsibility for its members’ WEEE compliance, giving their customers access to the UK’s most comprehensive free lamp collection and recycling service, and helping to ensure that as many lamps as possible are kept out of landfill.
Recolight’s comprehensive offering makes it the preferred WEEE scheme for the lighting industry, setting the standard for the sector. It is the only WEEE compliance scheme in the UK to provide integrated Lamp and Luminaire collection and recycling. It has the biggest UK-wide network of collection points for all WEEE lighting. As a result, since its founding in 2007, Recolight has funded the recycling of over 370 million lamps, LEDs and luminaires, more than all other UK WEEE schemes put together.
Recycling isn’t always the best solution, Recolight go beyond recycling.
Working with the lighting industry, Recolight offer support and services to help their Producer Members transition to a Circular Economy. With a Re-Use Service, workshops, webinars, Circular Lighting report, and Circular Lighting Live, Recolight is the Compliance Scheme that gives much more.
REGGIANI
Established in 1957, Reggiani is now an international benchmark in the lighting industry, a community of lighting experts that provides its customers with cutting-edge technological solutions with an open, collaborative and problem-solving approach. The constant development of innovative products and the expertise gained in over 60 years of activity in the field has outlined an increasingly open exchange with the world of lighting designers and architects, with whom Reggiani has established a relationship funded on sharing ideas and best practices and to whom Reggiani provides solutions and support to meet any creative requirement. Reggiani has a widespread distribution in 80 Countries worldwide and its offices in Italy, UK, China and France cover an area of 110,000 m2, including areas used for production, offices, showrooms and warehouses.